[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bebold.cz\/pribehy-v-praktickem-obchode\/#Article","mainEntityOfPage":"https:\/\/www.bebold.cz\/pribehy-v-praktickem-obchode\/","headline":"P\u0159\u00edb\u011bhy v praktick\u00e9m obchod\u011b","name":"P\u0159\u00edb\u011bhy v praktick\u00e9m obchod\u011b","description":"Ka\u017ed\u00fd prodejce se sna\u017e\u00ed zbo\u017e\u00ed prodat a ka\u017ed\u00fd v\u00fdrobce m\u00e1 z\u00e1jem naprosto stejn\u00fd. Proto se oba mus\u00ed starat o propagaci sv\u00e9ho zbo\u017e\u00ed, nebo nab\u00eddky slu\u017eeb. To se d\u011bje formou reklamy, kter\u00e1 m\u016f\u017ee m\u00edt spoustu forem. Od um\u00edst\u011bn\u00ed loga firmy na krabi\u010dku od z\u00e1palek nebo propisovac\u00ed tu\u017eku a\u017e po um\u00edst\u011bn\u00ed reklamy … ","datePublished":"2025-05-15","dateModified":"2025-05-15","author":{"@type":"Person","@id":"https:\/\/www.bebold.cz\/author\/#Person","name":"","url":"https:\/\/www.bebold.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bebold.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bebold.cz\/wp-content\/uploads\/matches-623705_640.jpg","url":"https:\/\/www.bebold.cz\/wp-content\/uploads\/matches-623705_640.jpg","height":0,"width":0},"url":"https:\/\/www.bebold.cz\/pribehy-v-praktickem-obchode\/","about":["Business"],"wordCount":427,"articleBody":"   Ka\u017ed\u00fd prodejce se sna\u017e\u00ed zbo\u017e\u00ed prodat a ka\u017ed\u00fd v\u00fdrobce m\u00e1 z\u00e1jem naprosto stejn\u00fd. Proto se oba mus\u00ed starat o propagaci sv\u00e9ho zbo\u017e\u00ed, nebo nab\u00eddky slu\u017eeb. To se d\u011bje formou reklamy, kter\u00e1 m\u016f\u017ee m\u00edt spoustu forem. Od um\u00edst\u011bn\u00ed loga firmy na krabi\u010dku od z\u00e1palek nebo propisovac\u00ed tu\u017eku a\u017e po um\u00edst\u011bn\u00ed reklamy na vzducholo\u010f nap\u0159\u00edklad. Oboj\u00ed je reklama zna\u010dn\u011b siln\u00e1, proto\u017ee ta mal\u00e1 se m\u016f\u017ee dostat do cel\u00e9ho sv\u011bta a ta velk\u00e1 zaujme pr\u00e1v\u011b sv\u00fdmi rozm\u011bry a um\u00edst\u011bn\u00edm. V posledn\u00ed dob\u011b se v\u0161ak pou\u017e\u00edv\u00e1 pr\u00e1v\u011b storyteling, aby \u010dlov\u011bka je\u0161t\u011b v\u00edce v\u011bc \u010di slu\u017eba zaujaly a aby jej tak trochu vt\u00e1hla do hry. Samoz\u0159ejm\u011b, \u017ee se to mus\u00ed ov\u0161em um\u011bt. D\u011bl\u00e1 se to cel\u00e9 proto, \u017ee t\u00edmto zp\u016fsobem se zapoj\u00ed i prav\u00e1 hemisf\u00e9ra mozku. Div\u00e1k \u010di poslucha\u010d je tak nen\u00e1padn\u011b vta\u017een do p\u0159\u00edb\u011bhu a v\u00edce si pamatuje. Nov\u00e9 v\u011bdeck\u00e9 objevy nahr\u00e1vaj\u00ed pr\u00e1v\u011b t\u011bmto prodejc\u016fm a obchodn\u00edk\u016fm sv\u00fdmi v\u00fdzkumy a objev zapojen\u00ed prav\u00e9 hemisf\u00e9ry je jen jeden z nich. Ka\u017ed\u00fd v\u00ed, \u017ee reklama mus\u00ed zaujmout a \u017ee pokud si \u010dlov\u011bk nepamatuje na co byla, je jej\u00ed um\u00edst\u011bn\u00ed kamkoli zbyte\u010dn\u00e9. D\u00e1 se tedy \u0159\u00edci, \u017ee storytellingem se tato mo\u017enost v\u00edce eliminuje. Sni\u017euje se riziko, \u017ee \u010dlov\u011bk zapomene, o \u010dem byla \u0159e\u010d a p\u0159i spat\u0159en\u00ed zbo\u017e\u00ed nebo slu\u017eby si vybav\u00ed onu reklamu a v\u00fdrobek si koup\u00ed.T\u00edm se stal z\u00e1kazn\u00edkem a reklama splnila sv\u016fj \u00fa\u010del na sto procent. Jak v\u0161ak v\u00fd\u0161e zm\u00edn\u011bno, mus\u00ed se to um\u011bt. Mus\u00ed se v\u011bd\u011bt jak na to. Proto\u017ee bez odborn\u00fdch znalost\u00ed je to prakticky k ni\u010demu. Pr\u00e1v\u011b tyto znalosti plus zku\u0161enosti m\u016f\u017eete naj\u00edt u storytelling Imperialmedia, kde se tato metoda ji\u017e s velk\u00fdm \u00fasp\u011bchem pou\u017e\u00edv\u00e1. O tom \u017ee m\u00e1 velk\u00fd \u00fasp\u011bch net\u0159eba pochybovat, proto\u017ee to potvrzuje nez\u00e1visle na sob\u011b spousta klient\u016f. Pr\u00e1v\u011b ti jsou sm\u011brodatn\u00fdm hodnot\u00edc\u00edm prvkem a v na\u0161em p\u0159\u00edpad\u011b se mu d\u00e1 jist\u011b v\u011b\u0159it. Pamatujte, \u00fasp\u011bch je tvo\u0159en z\u010d\u00e1sti obchodn\u00ed taktikou. Tu si zlep\u0161\u00edte, kdy\u017e kliknete na odkaz v\u00fd\u0161e v \u010dl\u00e1nku.                                                                                                                                                                                                                                                                                                                                                                                           3.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"P\u0159\u00edb\u011bhy v praktick\u00e9m obchod\u011b","item":"https:\/\/www.bebold.cz\/pribehy-v-praktickem-obchode\/#breadcrumbitem"}]}]